means that a person, group, or institution has the power to shape how a story or series of events is told and understood by others—especially by the public or media.

In other words, they decide which facts are emphasized, how events are interpreted, and what messages are repeated, often to influence opinions or protect their interests.

Example:

If a government controls the narrative about a war, it might only highlight victories and patriotism, while downplaying or hiding civilian casualties or strategic failures.

In a broader sense, it implies:

Power over perception

Ability to influence public opinion

Silencing or sidelining alternative viewpoints